Verizon had some shiny new offers—and the same old telco problem: no one gives a sh*t. So instead of shouting about how great we were (like every other telco ad ever), we decided to roast the entire category—starting with ourselves.
Enter Pete Davidson.
We let Pete Davidson go off-script and roast telco ads (including ours), and somehow that messy, no-logo, bleep-filled chaos actually got people walking into Verizon stores asking for “the Pete ad.”