Art Director
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Arjowiggins

With political chaos compelling citizens to stand up against social injustices, protests are globally at an all-time high. However, the clutter on social media has demeaned the impact of genuine communication, thereby making paper more significant than ever before. We realized that the success of every protest march depends on the effectiveness of the messages carried and the true display of the power of paper. Which is why, we initiated a Facebook status printing movement that enables people to print their powerful protest messages on equally robust papers.