For many girls, choosing their life partner is not an option. In fact, 1 in 7 girls worldwide will be forced into marriage before reaching the age of 15. So, we decided to bring awareness of this issue by having people experience how it would feel if that choice was taken away from them.
Wedding Invitations that invite those who receive the mail to their own wedding to a complete stranger.
The cards will prompt them to visit their online registry where they will realize that it was all just a ploy. Unfortunately, however, forced marriages are a reality for many, so on the site people can donate the price of a wedding item to prevent future forced marriages from taking place. They can also sign the guestbook, petitioning against forced marriages.
Out of Home
Amnesty International will sponsor a "Just Married Cam" at sporting events. We will choose individuals at random and announce their recent marriage on the jumbotron, where we will broadcast their reactions. After which, we will display our message.